Trader Joe's has confirmed that it will be opening a store at 79 Wolf Road in Colonie. The company says the store will open during the 2nd quarter of this year. The grocery store will be approximately 13,000 square feet.
Commence whatever ceremony you had planned.
The strip mall where the TJ's is being built formerly housed an Office Max. When we stopped by last week to peek through the windows, the interior had been gutted to the dirt. A construction worker told us the space will be filled by a "a Chinese restaurant and a gourmet grocery store."
The Wolf Road Trader Joe's will not be carrying wine, says TJ's spokesperson Alison Mochizuki. This isn't surprising -- in New York State retailers are only allowed one location to sell wine and liquor, and TJ's has one in Manhattan.
As for why the company chose Albany -- and whether the We Want Trader Joe's in the Capital District group influenced the company, Mochizuki says in an email:
There's a lot of foodies in Albany! We consider ourselves the neighborhood grocery store and feel Albany is a wonderful community to be part of.
Although it is very nice to be wanted, wooing doesn't go into our decision making processes of selecting a location.
Full company press release after the jump -- and a bunch of reaction from people on Twitter...
Trader Joe's to Open Albany Store Located at 79 Wolf Road
The Store is Scheduled To Open 2nd Quarter 2012
(January 6, 2012) Monrovia, CA - Trader Joe's, a unique, neighborhood grocery store with foods and beverages from the exotic to the basic, has signed a lease to open a new store in Albany located at 79 Wolf Road. The store is scheduled to open second quarter 2012 and is approximately 13,000 square feet in size.
Trader Joe's was originally named in recognition of its distinct grocery buying process, because they search the world for great values and distinctive products. Crew members (store employees) consider themselves "traders on the culinary seas." Crewmembers sport brightly colored Hawaiian-themed shirts, adding to the light-hearted air of the store.
Many area residents after the store opens can expect to receive a copy of the Trader Joe's "Fearless Flyer" in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe's products. It's been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe's products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs - all at honest, low prices.
Trader Joe's is truly a grocery store unlike any other. Trader Joe's is a "store of stories," meaning every item in the store has its own virtues -- high quality ingredients, great flavor or simply an extraordinary price -- many items often feature all of those qualities. Another significant point of difference, all of Trader Joe's prices are everyday prices. Trader Joe's doesn't have "sales" for a few days, only to hike the prices back up again. Their prices change only when their costs change -- there are no fancy promotions, discount cards or couponing wars.
So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 2000 items under the Trader Joe's private label, which includes Trader Darwin's vitamins (For the Survival of the Fittest), Trader José's salsas, Trader Giotto's marinara sauces, in addition to specially purchased items.
Also, Trader Joe's buys differently than other grocers - they purchase from manufacturers, not through distributors. They'll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe's label to sell it at a real discount.
Trader Joe's introduces approximately a dozen new items every week, heightening the store's adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe's store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
Trader Joe's is a chain of neighborhood grocery stores featuring high quality imported and domestic foods and beverages at honest, low prices. Trader Joe's (www.traderjoes.com) began in 1958 in the Los Angeles area. Since then, Trader Joe's has expanded to more than 360 stores in 31 states.
Reaction on Twitter
There was much rejoicing -- and skepticism, and snarking -- about the news.
Site of future Trader Joe's
79 Wolf Road
Colonie, NY 12205
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