U Love NY

posted May 29, 2008 at 10:38 AM

The state tourism agency is holding a "short film" contest to see who can produce the best "I Love NY" commercial. It seems there are a couple of ways of looking at this: 1) The state is tapping the creativity of citizens or 2) The state is so broke it can't afford to produce its own spots any more.

2 comments

Comments

No...I think this is a fabulous idea...It could be like the youtube, indie version, the avante garde, radical hipster version of why everyday, new yorkers--well, "Love New York"..I think it is a genious marketing campaign...it will take off...

Why do you love new york, new york?

... said Amelia on May 29, 2008 at 11:59 AM | link

I read that they hired Saatchi & Saatchi to take over the I (Heart) NY campaign. Maybe they just figured out they don't want to pay their fees.

... said Ryan on May 29, 2008 at 12:11 PM | link

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