Update October 2009 We've heard from Lisa a few months ago that she's now no longer associated with this site. And the link is now dead.
About a month ago we noticed that Lisa Barone, a self-described "brand evangelist and blog princess" for an internet marketing company in Troy, was posting a "knee socks of the day" picture in her Twitter stream. We thought that was both fun and funny.
But little did we realize Lisa had bigger sock plans. She recently launched a site called KneeSockz -- a sort of fantasy land for lovers of knee socks, toe socks, over the knee socks, and leg warmers.
Our sock collection has been looking kind of tired, so we emailed her a few questions.
So what's with the knee sock obsession?
I know, it's kind of ridiculous, isn't it? It started as a fun way to show a little personality at my old job. I was wearing skirts and looking like a professional every day and needed a way to (a) spice it up and (b) keep my legs warm. Knee socks and over the knee socks seemed like a fun way to do that. So I started hunting for them online and...oh my goodness it was like a brand new world that I never knew existed! And that's the day I became a raging knee sock fanatic.
(It didn't hurt that I am also morally opposed to wearing shoes so showing up to work in knee socks made my boss happy. I think he was tired of catching me barefoot.)
Really, I think knee socks give me a way to hang on to that spirit of playfulness we lose in the craziness of our day.. They're fun and they're functional and, at least to me, there's pretty much nothing as exciting as a new pair of knee socks.
Is there a knee sock movement we've missed out on?
No, but I'd love to start one. Seriously, I think the Web has done a lot to spark all these "mini movements." We're forming online communities based around the topics and things that interest us. And when you connect a bunch of like-mind crazy people, who knows what will happen.
Any local places you like to shop for knee socks?
I belong to the Age of the Internet, so I do most of my shopping online. I just moved into the Capital Region a few months ago so I really need to get out and explore it and find places to buy socks locally. I'm sure there are some great places out here and hopefully I'll be able to find them. Not only for the socks but to locate some new sock friends, too. Sock people are good people.
Knee socks are obviously cute -- but they seem to have taken on a certain sexiness, too.
Yeah, I get that a lot; people accuse me of running a fetish Web site. ;) Sure, there's that angle. I can tell by the number of males following the @kneesockz Twitter account that perhaps there's a bit of sexiness involved.
Truthfully, I don't pay any attention to that part. If you've been to the kneesockz.com Web site, you can see that's not what we're about. That's not the spirit of the site. For me, knee socks (and kneesockz) is about having fun and not being afraid to stand out a bit and I know lots of other girls feel that way, too.
What's your favorite pair of knee socks? Why?
The Checkered socks are just loud and fun. You can't be shy while wearing them and they pretty much force you to have an outrageous day. I can be quiet sometimes so when I wear those socks I'm already deciding that today is going to be a take charge kind of day. You can't be meek in neon.
The Grey Rainbow socks are totally different. They give the illusion that you're a grown up, but you can still have fun with them and they go with everything (have you ever tried to match neon pink socks? It's not easy). They're understated, but still great in their own right. They may actually be my favorite pair, but don't tell the Checkered.
The great think about running a knee sock site is that we get new socks in every week so I'm always able to find new favorites and must haves. That's what the site is about.
photos: Lisa Barone
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