Pimp my sleigh

posted Dec 16, 2009
ge santa sleigh

Vroom.

The folks at the GE Global Research Center in Niskayuna decided that Santa's sleigh could use a few upgrades:

Then, we had a flash of brilliance. Why not design a new sleigh for Santa Claus? After all, we do have cool technology that could make Santa's life a lot easier. That's when I invited my colleagues to join in on this challenge. Together we developed, what we believe, is Santa's sleigh of the future, featuring 10 Global Research technologies that could improve Santa's experience.

Among the new features on Santa's tricked-out ride: ice-phobic coatings, ceramic sleigh blades and RFID tags for presents.

Bonus holiday item: check out the fun interactive holiday video produced by local marketing firm Media Logic.

say something!
tags: GE Research, nerding out

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