Double Down FTW

The Daily Gazette's Justin Mason reports that locally "sales of the Double Down have basically trumped all other menu items at KFC." The Double Down, is of course, the two slabs of boneless fried chicken separated by mayo, bacon and cheese -- "no room for a bun." Update: After crunching some numbers, Nate Silver concludes the Double Down is "the closest thing to pure junk food of any 'sandwich' being marketed today."


I'm glad for the references to the Gazette, but seriously: who in their right mind is going to pay $2 to read a story on their website? They have some interesting content, but the NY Times they ain't.

And KFC....shudder.

I think the biggest selling point of the double down is irony/morbid curiosity. A brilliant idea but not something that will have sustained sales. You couldn't pay me to eat another one.

Stay classy, Albany

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