"The Death of Styrofoam?"

Eben Bayer GreensulateThere's an interesting profile of Green Island startup Ecovative Design and its founders Eben Bayer and Gavin McIntyre in The L Magazine. From the article by Robert Tumas:

As the van corners sharply onto the interstate, a 10-inch piece of what looks like molded off-white Styrofoam, with curious pieces of brown bark and particulates laced throughout, slides across the dashboard and comes to a rest on the beat-up glove box in front of me. I pick it up and turn it around in my hands; it's a little rough, but otherwise feels exactly like Styrofoam. "Sorry," Eben says, taking it off my hands and tossing it in the back of the car, "It's everywhere." The material in question is called Ecocradle, an invention of Eben and Gavin's, and it just might save the world. This may sound like a big claim for something that looks like a dirty piece of old Styrofoam, but that's the point; Ecocradle could very well spell the end of old-fashioned Styrofoam, and all its attendant environmental evils.

The piece includes a bunch of details about Bayer and McIntyre, the founding of the company, the non-response from the Styrofoam industry and Ecovative's plans for the future.

Definitely worth reading through.

Earlier on AOA: a whole bunch of items about Ecovative

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