Small world: the NY Lotto meets Phantogram
Update June 5: We got word this week from a rep for one of the production companies involved with the spot that the :45 version wasn't supposed to be released, yet. And as you can see below, that version has been removed from YouTube. The user who had posted it has since posted the :30 version -- which does not include Phantogram's music.
The video above is embedded from a different source.
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Phantogram's music has always sounded like it could pop up in commercials and movies -- and now it has.
The clip embedded above is a new TV spot for the New York Lottery (it's titled "Small World"). The Michel Gondry-like imagery is by uber ad firm DDB and director Ne-o; the music is by Phantogram. The spot uses a loop from "Mouthful of Diamonds."
We heard about this via a (response to a) tweet from @guero518 -- and it sounds like Josh and Sarah did, too. Odd.
Next up for Phantogram: a handful of (sold out) shows out with The xx and Metric.
This post has been edited -- we heard that the production house originally credited for the spot was... incorrectly credited.
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Comments
Strange that Phantogram didn't know about it... I hope they have good contacts with their record company! But, I think the video style/song pairing is good and the commercial itself is very cool. Even if you hadn't mentioned Michel Gondry, he would have been the first thing I thought of after seeing this commercial :D
... said Paul on Jun 1, 2010 at 11:40 PM | link
Commercial is genius!
... said Rich R on Jun 2, 2010 at 11:58 AM | link
That's it, I'm playing PowerBall for the rest of my life because Phantogram's music is in the lottery commercials. Let's just hope I don't start hearing "Running from the Cops" during the Fuccillo car commercials...
... said Chuck Miller on Jun 2, 2010 at 11:27 PM | link