The Old Spice Man loves Lisa

This is fun: one of the Old Spice Man ("I'm on a horse.") YouTube videos that took over the web yesterday was a response to Lisa Barone -- she lives in Troy and is one of the founders of internet marketing firm Outspoken Media.


I didn't see any other videos w/ such spectular props (except, perhaps, the pinata for Demi.)


SWAN DIVE! ...into the best night of your life.

I cannot get enough of that guy.

Perhaps the best day of my life. Okay, top five.

According to this article, he actually helped a guy to propose to his girlfriend. She said yes.

omg Lisa, I saw this and I was like YAY LISA!!!!

I love the Old Spice guy.

I love these. I love him.

This marketing campaign is sheer genius! I saw the video he posted for Alyssa Milano as well. Great stuff.

is it wrong to want the towel to fail?

I watched this about 5 times to finally believe it was real! Congrats, Lisa! Rock on, girl!

She may have even been replayed on NPR's Marketplace yesterday:

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