Proctors and Capital Rep partnering

Proctors and Capital Repertory Theater announced today that they have teamed up to "sustain the state of the performing arts and to explore economies of scale and shared solutions." The full release is after the jump.

The orgs say that Proctors has taken over ticketing, finance, marketing, development, education programming and group sales for Capital Rep. The press release says Cap Rep will continue to operate independently with its own artist direction and at its downtown Albany location.

The release notes that Cap Rep has been dealing with declining support from municipal and private sources, and "recorded losses along the way." The theater had been getting $60k from the City of Albany, but that funding -- and the funding for other arts groups -- was cut in the last city budget. But the theater had already been scraping to get by -- and had a round of layoffs last summer. [TU Arts Talk]

Capital Rep expects to save $200k under the new partnership. [TU]

Talk of a potential partnership between the two arts organizations has been buzzing in the background for a while -- but as late as mid-December, the players were denying a plan was in the works. [Troy Record]

If this partnership helps shore up the finances of Capital Rep, it could be a good thing for theater fans (beyond simply keeping the theater afloat). It might give Capital Rep the freedom to program adventurously without having to depend on sure-fire hits to pay for more challenging programming.

Proctors Cap Rep Release

Capital Rep has advertised on AOA.

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