Print: not dead yet
Hearst announced today that it's finalized a deal to buy a new printing press for the Times Union that promises much sharper printing and colors, as well as the ability to produce a wide range of other printed products. Notable because 1) the image quality of the printed Times Union is currently something less than sharp, and 2) we suspect one of these presses is on the far side of cheap, an indication Hearst sees a long-term future in print. (Interesting fact about the state-of-the-art Commander CL printing press, made by a 194-year-old German company: it also makes french fries.)
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Comments
"I'm not dead yet!"
Shut up father and get in the cart.
- Monty Python and the Holy Grail
... said ethan on Dec 12, 2011 at 5:01 PM | link
How timely that I just came across this article: "US adults now spend more time with their mobile phones than with print magazines and newspapers combined."
But pretty pictures? Yeah, that'll turn things around for sure. Just ask the existing magazines who already print pretty pictures how their dead-tree business compares to online. Hearst needs to get with the times.
As Erik Morton pointed out, this printing press could just as well be for junk mail.
... said Craig Patik on Dec 12, 2011 at 7:33 PM | link
I have many happy memories of The Times Union.I remember tuning into the radio as a child hearing a recording of Mayor Laguardia reading the Sunday funnies.My parents checked the headlines, and the obits.Sisters filghting over the women's section, and society column to see who had gotten married.
Dad was a printer, and had a card, and gift store.
My male cousins,and friends loved to watch him use the press.He loaded all the print type backwards.
He printed everything from birth announcements to death acknowledgements . One year he even printed holiday cards for the F.B.I.!
I hope the use of print never dies.After all what would we have to fold into the shape of a hat to cover our heads on a rainy day if an umbrella was not handy!
... said mg on Dec 13, 2011 at 10:06 AM | link
Newspapers? Isn't that where old people read yesterday's news?
... said Tim on Dec 13, 2011 at 10:58 AM | link
@mg - I don't want print to die. I love the way letterpress looks and feels in my hands. Print has a use. Newspapers aren't it anymore.
... said ethan on Dec 13, 2011 at 1:32 PM | link