Schenectady during the Super Bowl

The video embedded above is a GE commercial that the company says will run during the Super Bowl on Sunday -- it highlights the turbine factor at GE's campus in Schenectady, along with some of the people who work there.

The spot's cinematography is good -- the turbines looks like sleek sculptures. Not as good: the odd turn in the last third about how the turbines make Bud beer possible.

The company says it will be playing two commercials during the game broadcast, the Schenectady spot and one about an appliance factory in Louisville (embedded after the jump). They both put emphasis on the fact that GE is building stuff -- and employing people -- in the US. (Possible subtext: don't just focus on taxes...)

Earlier on AOA: President Obama at GE in Schenectady

[via @StanfordSteph]


For a minute you got me really excited - Anheuser-Busch put up one of our wind turbines this year, and I thought that might be the "turbine" in the commerical! (However, the turbines don't get made here, so that should have tipped me off.)

Of course, the steam turbine factory looks pretty cool too. :-/

I work at GE and was asked by my HR manager to read for this commercial. I did not get the part because the first question was "So, are you a big beer drinker?" to which I answered "No I really don't like beer at all. I'm a wine drinker." Guess I make a better engineer than actress :-)

America's largest corporation, building stuff and employing ppl to the tune of having to pay ZERO TAXES, and "enjoying a tax benefit of $3.2 billion."

"Sane-Echtady"??? Must have imported a local.

I'm not sure AOA's editors get these, but I regularly get press releases from GE about all of the jobs they're creating in the United States. I started getting them after the fuss about GE not paying federal taxes, but I don't know ether that's related.

@Andrew- everyone except the guy who talks about beer is a local. The one who says Schenectady has worked in the manufacturing shop here for 38 years! These guys work in the shop everyday and this is the first time they got to show what they do. How excited would you be if your dad or grandpa was in a Super Bowl commercial? Criticze the corporation all you want but leave the individual criticisms out of it.

Some NYC marketing firm was doing castings for people to be in this at some bars in Schenectady. I met them at Aperitivo and they wanted me for the filming, but I couldn't take a day off of work to drink all day in Albany when it was being shot. If I knew it was going to be on the Superbowl I may have...

I have seen this commercial several times on MSNBC. I am sure that the three employees are thrilled to be on television but only one seems to make turbines for G.E. The other two think that they make Turbans which is something quite different.Turbans,Turbines.

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