"It's like bad cottage cheese..."


Planned Parenthood Mohawk Hudson launched a new campaign this week to raise awareness about STD testing. The TV spot is funny -- the longer, "uncensored" web version is embedded above (it's still pretty tame) -- but the message is simple and straightforward: get tested.

"Some people are embarrassed about the topic... this is a way to break down barries," says Linda Scharf, the director of communications for Planned Parenthood Mohawk Hudson, about the humor in the spots. She says they're intended to get people to talk about the topic, and move more people to get tested. The spots were produced by local marketing company Zone 5.

Also as part of the campaign Planned Parenthood Mohawk Hudson has posted a "rejection letter" (it looks like an email) it says it got from a transit org in the region that refused to run its original campaign because of "the image it projects in our community."

Scharf wouldn't say which transit org balked at the campaign. "The topic of sex is sensitive to some folks, so that's what you see there."

We've heard from a different source related to the campaign that the transit org was not CDTA.


That was hilarious! Good for them. Whatever gets people to pay attention and get tested, is okay with me.

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