Name change for Northern Lights
The Clifton Park music venue has announced on its Facebook page that it's changed its name to Upstate Concert Hall. The posting says it will explain more soon. "There [is] no secret agenda to the name change! It had to be done!" Update: Press release about the change post jump. The club is touting the name change as a way to "chart a fresh course" after a total renovation of the venue.
LIGHTS GO OUT ON NORTHERN LIGHTS
Area's Premier Rock Club Announces Name Change to Upstate Concert Hall
CLIFTON PARK, NY- Club Marketing Director Ted Etoll announced today that the moniker Northern Lights is being retired from the Route 146 venue and it will assume the new identity Upstate Concert Hall, effective immediately. The new name ushers in a new era of ownership, "we feel a name change and new branding is essential to chart a fresh course," said Etoll. The new website for the venue www.upstateconcerthall.com will become active shortly.
"The club has been totally rebuilt and revitalized. With 100% control we all felt a re-branding was necessary to show the Capital Region that this venue and its management have undertaken every step to change the image of the club physically and professionally. Upstate Concert Hall will continue to book the biggest touring shows in the country. If anyone was disappointed in their concert experience prior to the new management, please come on out and see the changes that have been done. There is no one that cannot notice this is a new club with a new energy".
-Ted Etoll
Renovations to the venue include new equipment, remodeling, and increased staffing.+ Beautiful full service state of the art dressing and production rooms for touring bands
+ Redesigned sound system and state of the art digital sound boards
+ New air conditioning
+ Renovated men's and ladies' facilities
+ Male and Female Bathroom attendants
+ Young professional and courteous staff, all college music industry graduates
+ Full line of craft draft beers
+ Immaculate and impeccably maintained facility
+ Wide screen TV's throughout the club for sports viewing or watching the bands
+ Professionally trained and certified security
/ / /
Say Something!
We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.
Comments
Not very creative.
... said Tim on May 18, 2012 at 1:40 PM | link
sellin out to the man .... corporate greed
... said mike on May 18, 2012 at 2:18 PM | link
What a horrible, horrible name change...
... said Slacker on May 18, 2012 at 3:06 PM | link
I'm announcing on All Over Albany that I'm changing my name to Upstate Bob. I'll explain more soon. But let's just say it had to be done.
... said Bob on May 18, 2012 at 3:51 PM | link
A horribly lame name for a horribly lame venue. Sounds about right...
... said grandmastergus on May 18, 2012 at 4:27 PM | link
TVs for watching sports?!?!?! at a concert hall?! WTH?
Honestly, Northern lights has always been kinda dingy... but that was part of it's charm.
... said James Frederick on May 18, 2012 at 7:57 PM | link
I still don't understand why they left the main bar smack in the middle of the club, even after major renovations. Makes for absolutely horrible sight lines, crappy sound and an incredible waste of space in an enormous room.
... said Kramer on May 19, 2012 at 11:01 AM | link
I've had more than my fair share of bad, venue related, experiences there. I'm glad they mentioned the courteous staff and are telling people to come on back. I'm still kinda leery though. Might take me a while to go back.
... said Wendy on Jun 17, 2012 at 5:54 PM | link