I (something) NY

The state's tourism arm introduced a new advertising campaign today that plays off the iconic I (heart) NY design. It replaces the heart with other images that are supposed to represent fun things from around the state: pizza, the track in Saratoga, Finger Lakes wine, and so on.

One of the TV spots for the campaign is embedded above. The ads will be shown around the state, as well as in markets such as Hartford, Philadelphia, Toronto, and Montreal.

The Cuomo admin press release says the tourism arm will also be collecting submissions from the public for the logo, which will then be displayed online.

About the original logo...
The original "I (heart) NY" logo was created by famous designer Milton Glaser in 1977 as part of a campaign to promote New York City. And he did it for free -- the logo wasn't even copyrighted originally. He says the idea was first sketched in the back of a taxi. Glaser says he thought the campaign would be short lived: "It was like one of those things you bang out because it didn't seem to merit any more attention." [Wikipedia] [Wikipedia] [Telegraph (UK)] [The Believer]

The logo has been appropriated/re-mixed/ripped off almost everywhere. A few years back the state hired an anti-counterfeiting firm to crackdown on unlicensed uses. [I Love NY]

Update: Glaser's apparently not a fan of the update: "I saw one that said, 'I Pizza NY.' I don't get it." [NY Post via @thomaskaplan]

Comments

I rolled out my version of this campaign back in March, only I put a clip art chef with a drawn on beard in instead of the heart. I totally anticipated the official campaign. ;)

http://instagr.am/p/JE9b4dH0dB/

@derryX You were ahead of the game for sure. Perhaps you can sue them for infringing the copyright of your copyright-infringement? ;)

@derryx of course I instantly thought of you when reading this...

(am I the only person old enough that when I hear "I

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

The view from atop American Pharoah

What's it like to a ride along with one of the horses as it cruises around the track at the Saratoga Race Course? The... (more)

"Troy is a magical conjunction of time and place."

Tech Valley Center of Gravity founder Laban Coblentz is moving to France for a new job, and today bid farewell to Troy in a post... (more)

Stuff to do this weekend

We hate to be the ones to say it, but it's the last weekend in August. If there are any items remaining on your summer... (more)

Morning Blend

American Pharoah/Travers Saratoga Springs police say they're expecting more than 100,000 people in Saratoga Springs Saturday for the Travers, and multiple agencies have been drawn... (more)

Today's moment of summer

The train stopped just to one side of the Livingston Avenue Bridge. And while it was probably because of track congestion or some sort of... (more)

Recent Comments

The hoopla about American Pharoah coming to Saratoga is so over-the-top, you would think he was dragging a Wegmans behind him.

Stuff to do this weekend

...has 2 comments, most recently from J

American Pharoah? Really? Please explain.

...has 7 comments, most recently from Otis Maxwell

The Grocery checks out

...has 5 comments, most recently from Tim

Morning Blend for Aug 28

...has 1 comment, most recently from Bob

Today's moment of summer

...has 2 comments, most recently from Laura