I (something) NY

The state's tourism arm introduced a new advertising campaign today that plays off the iconic I (heart) NY design. It replaces the heart with other images that are supposed to represent fun things from around the state: pizza, the track in Saratoga, Finger Lakes wine, and so on.

One of the TV spots for the campaign is embedded above. The ads will be shown around the state, as well as in markets such as Hartford, Philadelphia, Toronto, and Montreal.

The Cuomo admin press release says the tourism arm will also be collecting submissions from the public for the logo, which will then be displayed online.

About the original logo...
The original "I (heart) NY" logo was created by famous designer Milton Glaser in 1977 as part of a campaign to promote New York City. And he did it for free -- the logo wasn't even copyrighted originally. He says the idea was first sketched in the back of a taxi. Glaser says he thought the campaign would be short lived: "It was like one of those things you bang out because it didn't seem to merit any more attention." [Wikipedia] [Wikipedia] [Telegraph (UK)] [The Believer]

The logo has been appropriated/re-mixed/ripped off almost everywhere. A few years back the state hired an anti-counterfeiting firm to crackdown on unlicensed uses. [I Love NY]

Update: Glaser's apparently not a fan of the update: "I saw one that said, 'I Pizza NY.' I don't get it." [NY Post via @thomaskaplan]


I rolled out my version of this campaign back in March, only I put a clip art chef with a drawn on beard in instead of the heart. I totally anticipated the official campaign. ;)


@derryX You were ahead of the game for sure. Perhaps you can sue them for infringing the copyright of your copyright-infringement? ;)

@derryx of course I instantly thought of you when reading this...

(am I the only person old enough that when I hear "I

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

Today's moment of autumn

First time we noticed ice on the pond this season. It won't make it through the 60-degree temps later this week. But maybe skating isn't... (more)

Another view of the ESP that didn't quite happen

We were picking through the Albany Institute's online collection the other day and came across a handful of Empire State Plaza design renderings that we... (more)

On the ethics gridiron

Noted: There is such a thing as Ethics Bowl, and Union College's team is apparently one of the best in the nation. It's heading to... (more)

Talking about Santa and the Dutch at the Mabee Farm

Food/history/holidays: Food historian Peter G. Rose will be at The Mabee Farm Historic Site December 5 for a talk about Santa and the Dutch. Food... (more)

Another planned co-working space

The push for co-working spaces in the Capital Region has been simmering for the last few years, so it's interesting to see a few new... (more)

Recent Comments

At the risk of sounding hokey, I'm thankful for all the gifts Albany has given to me. When I moved here in 1988, I knew no one who lived here. Less than 30 years later, I have the most remarkable network of friends, associates and peers who have supported each of my endeavors be they educational, artistic, personal or business related. I met and married the father of my sons here, have had the opportunity to own my own house and business and can say with confidence that not a single day goes by when I don't feel a Smalbany connection with someone I encounter as I run, walk or drive around my neighborhood. I love you, Albany!

Another view of the ESP that didn't quite happen

...has 1 comment, most recently from Albany Archives

Baking that Albany Cake

...has 4 comments, most recently from Cori

Holiday markets 2015

...has 2 comments, most recently from Crystal

Morning Blend for Nov 24

...has 1 comment, most recently from -B

Where to get car upholstery fixed?

...has 2 comments, most recently from Dave R.