The state's tourism arm introduced a new advertising campaign today that plays off the iconic I (heart) NY design. It replaces the heart with other images that are supposed to represent fun things from around the state: pizza, the track in Saratoga, Finger Lakes wine, and so on.
One of the TV spots for the campaign is embedded above. The ads will be shown around the state, as well as in markets such as Hartford, Philadelphia, Toronto, and Montreal.
The Cuomo admin press release says the tourism arm will also be collecting submissions from the public for the logo, which will then be displayed online.
About the original logo...
The logo has been appropriated/re-mixed/ripped off almost everywhere. A few years back the state hired an anti-counterfeiting firm to crackdown on unlicensed uses. [I Love NY]
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