I (something) NY

The state's tourism arm introduced a new advertising campaign today that plays off the iconic I (heart) NY design. It replaces the heart with other images that are supposed to represent fun things from around the state: pizza, the track in Saratoga, Finger Lakes wine, and so on.

One of the TV spots for the campaign is embedded above. The ads will be shown around the state, as well as in markets such as Hartford, Philadelphia, Toronto, and Montreal.

The Cuomo admin press release says the tourism arm will also be collecting submissions from the public for the logo, which will then be displayed online.

About the original logo...
The original "I (heart) NY" logo was created by famous designer Milton Glaser in 1977 as part of a campaign to promote New York City. And he did it for free -- the logo wasn't even copyrighted originally. He says the idea was first sketched in the back of a taxi. Glaser says he thought the campaign would be short lived: "It was like one of those things you bang out because it didn't seem to merit any more attention." [Wikipedia] [Wikipedia] [Telegraph (UK)] [The Believer]

The logo has been appropriated/re-mixed/ripped off almost everywhere. A few years back the state hired an anti-counterfeiting firm to crackdown on unlicensed uses. [I Love NY]

Update: Glaser's apparently not a fan of the update: "I saw one that said, 'I Pizza NY.' I don't get it." [NY Post via @thomaskaplan]

Comments

I rolled out my version of this campaign back in March, only I put a clip art chef with a drawn on beard in instead of the heart. I totally anticipated the official campaign. ;)

http://instagr.am/p/JE9b4dH0dB/

@derryX You were ahead of the game for sure. Perhaps you can sue them for infringing the copyright of your copyright-infringement? ;)

@derryx of course I instantly thought of you when reading this...

(am I the only person old enough that when I hear "I

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

A quick recap of the week

Here are a few highlights from the past week on AOA: + We talked with the creator of the Troy Poem Project. + Cristin offered... (more)

Symbolic change

It's been about two years since a change in New York State law required the more-active disability symbol on new state signage. But for whatever... (more)

Reasons to improve walkability

Not local, but it touches on many of the topics we all end discussing here: An international engineering/design firm recently released an overview -- "Cities... (more)

The Capital Region leads Upstate in job growth

The Capital Region led Upstate New York* in employment grown between 2009 June and 2016 June -- that's from a new report by the state... (more)

The Creative Life at UAlbany: Joyce Carol Oates, Savion Glover

UAlbany announced a new series -- "The Creative Life" -- this week that's bringing Joyce Carol Oates and Savion Glover to the university this September... (more)

Recent Comments

... I think a competition would really help to open everyone's eyes to the real potential of the site. Too much time has been spent with typical, antiquated ideas. Let design professionals with new ideas have a crack at the site and you'll be amazed at it's potential.

Tacos at Oaxaquena Triqui

...has 26 comments, most recently from -S

Adapting to the Madison Ave Road Diet

...has 9 comments, most recently from JayK

Madison Ave Road Diet, now lined up

...has 25 comments, most recently from Bill

Today's moment of yarn

...has 2 comments, most recently from Tam

How to move forward at 1 Monument Square?

...has 2 comments, most recently from Reasonably Qualified