I (something) NY

The state's tourism arm introduced a new advertising campaign today that plays off the iconic I (heart) NY design. It replaces the heart with other images that are supposed to represent fun things from around the state: pizza, the track in Saratoga, Finger Lakes wine, and so on.

One of the TV spots for the campaign is embedded above. The ads will be shown around the state, as well as in markets such as Hartford, Philadelphia, Toronto, and Montreal.

The Cuomo admin press release says the tourism arm will also be collecting submissions from the public for the logo, which will then be displayed online.

About the original logo...
The original "I (heart) NY" logo was created by famous designer Milton Glaser in 1977 as part of a campaign to promote New York City. And he did it for free -- the logo wasn't even copyrighted originally. He says the idea was first sketched in the back of a taxi. Glaser says he thought the campaign would be short lived: "It was like one of those things you bang out because it didn't seem to merit any more attention." [Wikipedia] [Wikipedia] [Telegraph (UK)] [The Believer]

The logo has been appropriated/re-mixed/ripped off almost everywhere. A few years back the state hired an anti-counterfeiting firm to crackdown on unlicensed uses. [I Love NY]

Update: Glaser's apparently not a fan of the update: "I saw one that said, 'I Pizza NY.' I don't get it." [NY Post via @thomaskaplan]


I rolled out my version of this campaign back in March, only I put a clip art chef with a drawn on beard in instead of the heart. I totally anticipated the official campaign. ;)


@derryX You were ahead of the game for sure. Perhaps you can sue them for infringing the copyright of your copyright-infringement? ;)

@derryx of course I instantly thought of you when reading this...

(am I the only person old enough that when I hear "I

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