BJ Mendelson -- upstate Twitter archduke (currently 772k followers), one-time UAlbany grad student, purveyor of air -- has a new book: Social Media is Bullsh*t. You can probably guess the central argument of the book from its title.
Here's a clip from the blurbage on his publisher's site:
In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune in the process.
We haven't seen the book, yet (apparently it includes the term "Cyber Hipsters"). But it's some sort of trick to be able to turn a massive follower count on Twitter into a book that argues a massive follower count on Twitter is meaningless. It got him on CNBC this week.
He'll be at the Barnes & Noble at Colonie Center today (Friday) for a book signing, from 4-6 pm.
photo: Matthew Farenell
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