Going negative

Why so much negative campaigning? Research from a trio led by George Bizer -- a social psychologist at Union College -- points to one possible reason: people tend to hold negatively framed political attitudes more strongly than positively framed attitudes. And, surprisingly, this effect is strongest in people who think about the situation carefully. [British Journal of Social Psychology] [Daily Gazette] [Union College]

Comments

Couldn't I be the other way around? As in - the reason people hold negative political beliefs is because they get bombarded with negative political ads?

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