Ommegang making a Game of Thrones beer

game of thronesBrewery Ommegang says it's partnering with HBO to create a series of Game of Thrones beers. From the blurbage:

Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the new Iron Throne Blonde Ale will launch nationwide timed to the show's third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.

Ommegang says Iron Throne Blonde Ale will be available on draft and in bottles. Apparently the partnership includes the potential for three other beers, each to be released with a new season of the show. [NYT]

We can't decide if this is fun and kind of goofy, or sounds like the sort of drink Fonzi might enjoy after waterskiing. It might be both.

Update: There's an image of the bottle post jump.

ommegang game of thrones bottle

Game of Thrones photo: HBO

bottle image: Brewery Ommegang

Comments

The other day I saw a Game of Thrones cookbook. I don't understand why these things happen.

Regardless of how stupid it is for a tv show to do something like this, it's good exposure for Ommegang. I'll try it.

Since I'm a big fan of both Ommegang and Game of Thrones, this is pretty cool. Although, a blonde ale is not what I envision when thinking about the Iron Throne. Iron Throne Imperial Stout seems about right. Those damn Lannisters come to mind when pondering blonde ale and Westeros.

If it's as good as their other beers, I'll drink it!

Will the beer offer gratuitous nudity as well?

@Daniel: Depends on how many you drink.

Say it with me: winter (ale) is coming.

For anyone that has read the books, they offer tons of amazingly detailed descriptions of both food and drink of the particular regions. And it makes sense that a brewery would try their hands at it.

I like this Ommegang gimmick, although I wish it was more specific to the show (Blonde Ale- House Lannister, Stout- House Sark etc.)

The cookbook would be awesome if it was done correctly as well and not just a gimmick.

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

The week ahead

Here are a few things to keep in mind, look forward to, or keep busy with this week, from the weather (very summer), to Memorial... (more)

This week was brought to you by

This week was brought to you by zip codes, wine and laser dogs. And of course by AOA advertisers. Here's how it works -- if... (more)

A quick recap of the week

Here are a few highlights from the past week on AOA: + The At the Plaza schedule for this summer is out. + And so... (more)

Bumper gawking

Friday afternoon before what's a long weekend for a lot of people? Sounds like time for that highest of high concepts... bumper gawking. At long... (more)

Do go chasing waterfalls

Because waterfalls: Here's a nice roundup of some waterfalls around the state from the DEC's Conservationist a few years back -- a few are close... (more)

Recent Comments

My daughter just started private swim lessons at Ciccotti Center in Colonie. She has only been to two but so far she loves it. They also seem to be flexible with scheduling for the private lessons - doesn't need to be at a set day and time each week.

Swim lessons for young children?

...has 12 comments, most recently from Terry

Troy's Washington Park, from inside the fence

...has 1 comment, most recently from BS

Where to play pinball?

...has 21 comments, most recently from Ben Richardson

Stuff to do this weekend

...has 3 comments, most recently from Ryan

We're #61

...has 2 comments, most recently from Observer