Ommegang making a Game of Thrones beer

game of thronesBrewery Ommegang says it's partnering with HBO to create a series of Game of Thrones beers. From the blurbage:

Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the new Iron Throne Blonde Ale will launch nationwide timed to the show's third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.

Ommegang says Iron Throne Blonde Ale will be available on draft and in bottles. Apparently the partnership includes the potential for three other beers, each to be released with a new season of the show. [NYT]

We can't decide if this is fun and kind of goofy, or sounds like the sort of drink Fonzi might enjoy after waterskiing. It might be both.

Update: There's an image of the bottle post jump.

ommegang game of thrones bottle

Game of Thrones photo: HBO

bottle image: Brewery Ommegang

Comments

The other day I saw a Game of Thrones cookbook. I don't understand why these things happen.

Regardless of how stupid it is for a tv show to do something like this, it's good exposure for Ommegang. I'll try it.

Since I'm a big fan of both Ommegang and Game of Thrones, this is pretty cool. Although, a blonde ale is not what I envision when thinking about the Iron Throne. Iron Throne Imperial Stout seems about right. Those damn Lannisters come to mind when pondering blonde ale and Westeros.

If it's as good as their other beers, I'll drink it!

Will the beer offer gratuitous nudity as well?

@Daniel: Depends on how many you drink.

Say it with me: winter (ale) is coming.

For anyone that has read the books, they offer tons of amazingly detailed descriptions of both food and drink of the particular regions. And it makes sense that a brewery would try their hands at it.

I like this Ommegang gimmick, although I wish it was more specific to the show (Blonde Ale- House Lannister, Stout- House Sark etc.)

The cookbook would be awesome if it was done correctly as well and not just a gimmick.

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

Today's moment of perspective

All lined up on the uptown campus.... (more)

Caffe Lena re-opening this month

Caffe Lena is set to open its renovated space December 30 with a show by The Suitcase Junket. The show is already sold out. The... (more)

What if Albany is upstate, but not "Upstate"?

What are we really talking about when we use the term "Capital Region"? Is it a geographic place? A population of people? A set of... (more)

Opening set for new Albany Center Gallery space

The Albany Center Gallery recently made the move down Broadway to new its home in the renovated Arcade Building and it's set the grand opening... (more)

Mid-morning music break: Wild Adriatic

Something to get you moving today: "Appleton" by Wild Adriatic. That's a groovy record player. The tune if off the band's upcoming album, which is... (more)

Recent Comments

Well thanks, now my day is shot. I had stuff to do but now I'm just going to be day dreaming / reminiscing about [New Paltz].

What if Albany is upstate, but not "Upstate"?

...has 4 comments, most recently from Jeff W

Plumb Oyster Bar

...has 6 comments, most recently from a

The potential sale of Price Chopper would be a big deal (and not just because of the price)

...has 20 comments, most recently from KimO

Maybe judging a book by its cover isn't so bad...

...has 1 comment, most recently from Herbert

The office building and the air conditioner

...has 1 comment, most recently from Anthony