Ommegang making a Game of Thrones beer

game of thronesBrewery Ommegang says it's partnering with HBO to create a series of Game of Thrones beers. From the blurbage:

Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the new Iron Throne Blonde Ale will launch nationwide timed to the show's third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.

Ommegang says Iron Throne Blonde Ale will be available on draft and in bottles. Apparently the partnership includes the potential for three other beers, each to be released with a new season of the show. [NYT]

We can't decide if this is fun and kind of goofy, or sounds like the sort of drink Fonzi might enjoy after waterskiing. It might be both.

Update: There's an image of the bottle post jump.

ommegang game of thrones bottle

Game of Thrones photo: HBO

bottle image: Brewery Ommegang

Comments

The other day I saw a Game of Thrones cookbook. I don't understand why these things happen.

Regardless of how stupid it is for a tv show to do something like this, it's good exposure for Ommegang. I'll try it.

Since I'm a big fan of both Ommegang and Game of Thrones, this is pretty cool. Although, a blonde ale is not what I envision when thinking about the Iron Throne. Iron Throne Imperial Stout seems about right. Those damn Lannisters come to mind when pondering blonde ale and Westeros.

If it's as good as their other beers, I'll drink it!

Will the beer offer gratuitous nudity as well?

@Daniel: Depends on how many you drink.

Say it with me: winter (ale) is coming.

For anyone that has read the books, they offer tons of amazingly detailed descriptions of both food and drink of the particular regions. And it makes sense that a brewery would try their hands at it.

I like this Ommegang gimmick, although I wish it was more specific to the show (Blonde Ale- House Lannister, Stout- House Sark etc.)

The cookbook would be awesome if it was done correctly as well and not just a gimmick.

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