Ommegang making a Game of Thrones beer

game of thronesBrewery Ommegang says it's partnering with HBO to create a series of Game of Thrones beers. From the blurbage:

Iron Throne Blonde Ale is the inaugural beer in the series. The result of a creative collaboration between Brewmaster Phil Leinhart and HBO, the new Iron Throne Blonde Ale will launch nationwide timed to the show's third season debut this spring on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.

Ommegang says Iron Throne Blonde Ale will be available on draft and in bottles. Apparently the partnership includes the potential for three other beers, each to be released with a new season of the show. [NYT]

We can't decide if this is fun and kind of goofy, or sounds like the sort of drink Fonzi might enjoy after waterskiing. It might be both.

Update: There's an image of the bottle post jump.

ommegang game of thrones bottle

Game of Thrones photo: HBO

bottle image: Brewery Ommegang

Comments

The other day I saw a Game of Thrones cookbook. I don't understand why these things happen.

Regardless of how stupid it is for a tv show to do something like this, it's good exposure for Ommegang. I'll try it.

Since I'm a big fan of both Ommegang and Game of Thrones, this is pretty cool. Although, a blonde ale is not what I envision when thinking about the Iron Throne. Iron Throne Imperial Stout seems about right. Those damn Lannisters come to mind when pondering blonde ale and Westeros.

If it's as good as their other beers, I'll drink it!

Will the beer offer gratuitous nudity as well?

@Daniel: Depends on how many you drink.

Say it with me: winter (ale) is coming.

For anyone that has read the books, they offer tons of amazingly detailed descriptions of both food and drink of the particular regions. And it makes sense that a brewery would try their hands at it.

I like this Ommegang gimmick, although I wish it was more specific to the show (Blonde Ale- House Lannister, Stout- House Sark etc.)

The cookbook would be awesome if it was done correctly as well and not just a gimmick.

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

Spring plant sales 2016

May has arrived and that means it's prime time for garden planning and planting. And there are a bunch of plants sales around the Capital... (more)

Noticed in Troy

While walking around downtown Troy Friday for Troy Night Out, we stopped to have a look at this new, temporary mural on the side of... (more)

Chris Gibson is not running for governor

In a bit of a surprise, Chris Gibson announced today that he will not be running for governor of New York in 2018. From a... (more)

Flight Paths with Darryl McGrath at the University Club

The University Club in Albany is hosting a talk with journalist (and Albany resident) Darryl McGrath this Tuesday about her new book Flight Paths: A... (more)

Breathing Lights discussion at Opalka Gallery

The lead artist and lead architect for Breathing Lights -- Adam Frelin and Barbara Nelson -- will be at the Opalka Gallery on the Sage... (more)

Recent Comments

I know why I take the bus more - because it's easier to take now! Busplus from Schenec to Albany gives me a nice relaxing ride and I can do work or read my book, I basically gain an extra hour of my life. Can't wait for the navigator cards to ramp up. Much better than those ten trips.

Chris Gibson is not running for governor

...has 1 comment, most recently from Harold

The 1 Monument Square project is off (again)

...has 6 comments, most recently from mg

Pastrami from Chester's Smokehouse

...has 7 comments, most recently from BigJoe

Breathing Lights discussion at Opalka Gallery

...has 2 comments, most recently from Jamie Thompson

The week ahead

...has 1 comment, most recently from Dan Roesser