If you could name an arena, what would you call it?
From the request for proposals:
Respondent has the complete naming right of The Washington Avenue Armory. This includes but is not limited to, all media coverage, published material, and the right to display signage on the interior/exterior of the building. The Respondent's requested place of the existing "The Washington Avenue Armory" title.
Joe Bonilla -- managing partner of Relentless Awareness, which is handling the bidding process for the Armory -- told us Monday that the name could take the format of "Local Company Arena" or "Local Company Arena at the Armory" or any sort of variation on that.
Bids are due to Relentless Awareness by August 29 (with a postmark no later than August 22). Bidders that meet the requirements will make presentations in September, and the winner will be chosen in October.
By the way: The Armory averages about 70,000 a year in attendance for the various events there, according to the RFP. And it expects to hit 85,000 this year, and 100,000 by 2015.
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