The competition
Interesting in light of the ongoing local conversation about Uber and Lyft: Long Beach, California rebranding its traditional taxi service, and relaxing certain regulations on things like promotional fares, in an attempt to put the service on better footing in its competition with taxi-app services. Key quote from San Diego State marketing professor George Belch in the LA Times article:"You can do the ad campaign, change your name, but a big part of branding is the product itself ... Taxi companies need to recognize that if the experience is not good when someone gets inside a cab, then a lot of the work goes out the window." [LA Times]
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