Death Wish Coffee gets a Super Bowl ad

Death Wish Coffee -- the hyper-caffeinated coffee brand that grew out of Saratoga Coffee Traders -- is going to have a TV commercial during the Super Bowl (er, right, The Big Game). Really.

Death Wish won a contest run by Intuit QuickBooks for the 30-second spot. The coffee brand finished first in a series of public votes. In addition to the ad time, Quickbooks also covered the cost of developing and producing the commercial.

The ad is embedded above.

Death Wish touts itself as "the world's strongest coffee ... created by using the strongest combination of beans and a perfect roasting process." It's available at Saratoga Coffee Traders in downtown Saratoga Springs (of course), as well as the Markets 32 in Clifton Park and Wilton, and online.

Comments

Those boats must make it rather crunchy.

Thats awesome, congrats!

So it's the Jolt Cola of coffee? Think I'll pass...

Damn! Good for them! those spots cost millions of dollars.

Congrats.. hope they can smoothly handle the effects of this amount of exposure.

I don't understand why any company would release their ad early. (Not that Death Wish chose to) To me, the hype & anticipation generate much more interest if I don't know what's coming. Now, I know I have some snack/bathroom breaks.

One should add that Death Wish was picked out of 15,000 competitors... nice win!

If I was them, I would be promoting the hell out of this just as they are doing. Jeff D, you can go to the bathroom after you drink the coffee!

@Burnt My Fingers

To be completely clear, I am thrilled for Death Wish. Winning out of 15,000 is an awesome accomplishment. They should absolutely promote it/themselves. I just feel like I'd have more interest and watch more closely if I hadn't seen the ad yet. Now, it feels anti-climactic to see it again during the game.

I'm not a coffee drinker (*audible gasps*) but certainly happy for a success story from my hometown. I know plenty of people who love their coffee! Congrats, again, Death Wish!

This reminds me of those online video game commercials. Not sure how a boat in a storm paddled by what looks Vikings relates to coffee.

But whatever...

Congratulations to them. Here's hoping the commercial brings them lots of business.

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

The week ahead

Here are a few things to keep in mind, look forward to, or keep busy with this week, from the weather (not so December-ish), to... (more)

Photos from the 2017 Santa Speedo Sprint

A bunch of scantily-clad people dashed along a chilly Lark Street Saturday for charity as part of the annual Albany Santa Speedo Sprint, which is... (more)

Today's moment of window shopping

The Great Finds thrift store on Washington Ave by Townsend Park in Albany always has a beautiful window displays. It was especially true on a... (more)

EMPAC spring 2018 season

The schedule for the spring 2018 season at EMPAC is out. And, as with each season there, it's full of all sorts of new, unusual,... (more)

Holiday gifts: Anasha Cummings

Gifts and giving are on most everyone's mind this month. So we're again asking people to share some thoughts on presents, past and present, charities... (more)

Recent Comments

It's a definitely a start. Liking the thinking. The innovative redevelopment of unused/underused spaces only stands to benefit a city and its region, serving as an inspiration to others around the world. Mix that in with the addition of more parks, greenery and public spaces and you've got a higher quality of life across the board. ...

Stuff to do this weekend

...has 3 comments, most recently from Sarah

Holiday gifts: Anasha Cummings

...has 1 comment, most recently from Melissa Bromley

B. Lodge on Pearl Street

...has 12 comments, most recently from Jeffrey Demce

Surveying the hot food at Stewart's

...has 21 comments, most recently from Eric Scheirer Stott

There's still time to get a flu shot

...has 5 comments, most recently from jsc