Death Wish Coffee gets a Super Bowl ad

Death Wish Coffee -- the hyper-caffeinated coffee brand that grew out of Saratoga Coffee Traders -- is going to have a TV commercial during the Super Bowl (er, right, The Big Game). Really.

Death Wish won a contest run by Intuit QuickBooks for the 30-second spot. The coffee brand finished first in a series of public votes. In addition to the ad time, Quickbooks also covered the cost of developing and producing the commercial.

The ad is embedded above.

Death Wish touts itself as "the world's strongest coffee ... created by using the strongest combination of beans and a perfect roasting process." It's available at Saratoga Coffee Traders in downtown Saratoga Springs (of course), as well as the Markets 32 in Clifton Park and Wilton, and online.

Comments

Those boats must make it rather crunchy.

Thats awesome, congrats!

So it's the Jolt Cola of coffee? Think I'll pass...

Damn! Good for them! those spots cost millions of dollars.

Congrats.. hope they can smoothly handle the effects of this amount of exposure.

I don't understand why any company would release their ad early. (Not that Death Wish chose to) To me, the hype & anticipation generate much more interest if I don't know what's coming. Now, I know I have some snack/bathroom breaks.

One should add that Death Wish was picked out of 15,000 competitors... nice win!

If I was them, I would be promoting the hell out of this just as they are doing. Jeff D, you can go to the bathroom after you drink the coffee!

@Burnt My Fingers

To be completely clear, I am thrilled for Death Wish. Winning out of 15,000 is an awesome accomplishment. They should absolutely promote it/themselves. I just feel like I'd have more interest and watch more closely if I hadn't seen the ad yet. Now, it feels anti-climactic to see it again during the game.

I'm not a coffee drinker (*audible gasps*) but certainly happy for a success story from my hometown. I know plenty of people who love their coffee! Congrats, again, Death Wish!

This reminds me of those online video game commercials. Not sure how a boat in a storm paddled by what looks Vikings relates to coffee.

But whatever...

Congratulations to them. Here's hoping the commercial brings them lots of business.

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

Today's moment of spring

Pretty sweet... for a crabapple.... (more)

Go see the tulips, don't wait

Important news: The Washington Park tulip beds are blooming. As of Friday afternoon we'd say about 65 percent of the tulips were in bloom, and... (more)

Jazz at Lincoln Center Orchestra with Wynton Marsalis at Troy Music Hall

The Jazz at Lincoln Center Orchestra with Wynton Marsalis will be at the Troy Music Hall October 7 for a show. Tickets go on sale... (more)

Stuff to do this weekend

On your marks. Get set. Weekend. Before you go out, be sure and have rain boots, sun screen, and a heavy sweater handy -- this... (more)

Morning Blend

Lake George boat crash trial Robert Knarr -- Charlotte McCue's grandfather -- testified Thursday about the night of the crash, sobbing as recounted the events:... (more)

Recent Comments

I feel that when people don't confront inappropriate behavior it sends a signal that it is tolerated. I often speak up in situations like these, depending on my reading of the situation. If we consider ourselves part of a community we all have a role to play in signaling what is and isn't appropriate behavior.

Thinking about affordable housing in Albany

...has 6 comments, most recently from Jeff D

Stuff to do this weekend

...has 3 comments, most recently from KGB

The Fort Orange General Store is re-opening

...has 5 comments, most recently from Rich

Today's moment of spring

...has 1 comment, most recently from jsc

Old trees out, new trees soon

...has 1 comment, most recently from jsc