Death Wish Coffee gets a Super Bowl ad

Death Wish Coffee -- the hyper-caffeinated coffee brand that grew out of Saratoga Coffee Traders -- is going to have a TV commercial during the Super Bowl (er, right, The Big Game). Really.

Death Wish won a contest run by Intuit QuickBooks for the 30-second spot. The coffee brand finished first in a series of public votes. In addition to the ad time, Quickbooks also covered the cost of developing and producing the commercial.

The ad is embedded above.

Death Wish touts itself as "the world's strongest coffee ... created by using the strongest combination of beans and a perfect roasting process." It's available at Saratoga Coffee Traders in downtown Saratoga Springs (of course), as well as the Markets 32 in Clifton Park and Wilton, and online.


Those boats must make it rather crunchy.

Thats awesome, congrats!

So it's the Jolt Cola of coffee? Think I'll pass...

Damn! Good for them! those spots cost millions of dollars.

Congrats.. hope they can smoothly handle the effects of this amount of exposure.

I don't understand why any company would release their ad early. (Not that Death Wish chose to) To me, the hype & anticipation generate much more interest if I don't know what's coming. Now, I know I have some snack/bathroom breaks.

One should add that Death Wish was picked out of 15,000 competitors... nice win!

If I was them, I would be promoting the hell out of this just as they are doing. Jeff D, you can go to the bathroom after you drink the coffee!

@Burnt My Fingers

To be completely clear, I am thrilled for Death Wish. Winning out of 15,000 is an awesome accomplishment. They should absolutely promote it/themselves. I just feel like I'd have more interest and watch more closely if I hadn't seen the ad yet. Now, it feels anti-climactic to see it again during the game.

I'm not a coffee drinker (*audible gasps*) but certainly happy for a success story from my hometown. I know plenty of people who love their coffee! Congrats, again, Death Wish!

This reminds me of those online video game commercials. Not sure how a boat in a storm paddled by what looks Vikings relates to coffee.

But whatever...

Congratulations to them. Here's hoping the commercial brings them lots of business.

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