Colonie Center is getting a J. Crew Mercantile... what is that?

j crew mercantile logoColonie Center announced Tuesday that a J. Crew Mercantile location is set to open there this summer. The store will be on the lower level of the mall near Sephora.

J. Crew is a well-known brand, obviously. So what is a J. Crew Mercantile. Blurbage from the company website:

J.Crew Mercantile is a brand-new way to shop the J.Crew style you love with new deals every day. Featuring a collection of original styles once only found at J.Crew Factory stores...

Or, as a headline over at Racked proclaimed last year: "J.Crew Mercantile Is Exactly Like J.Crew Factory, Except It's in Malls." [Racked]

J. Crew has been having a rough time of it recently -- its CEO called 2015 "a difficult year -- with declining sales for its main brand. Mercantile is a bid to expand into the market for cheaper clothes and compete against brands such as Nordstrom Rack (already at Colonie Center). [Fashionista] [Buzzfeed]

The first location for the new brand opened in Dallas last summer. There are now 19 locations around the country, and the company projects to open 20 new locations during the 2016 fiscal year. [Business Insider] [J. Crew press release]

Earlier on AOA: Checking out Nordstrom Rack at Colonie Center


Marketing. Ya gotta love it.
Used to be "outlets" meant something too. Now you get the same stuff cheaper on line.

Mmmm child labor....

Don't expect the same goods as the regular J Crew line - outlets are notorious for selling second line goods made expressly to be discounted.

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