The organizers of the week and festival are from Oliver's in Albany and Westmere Beverage in Guilderland. Press release blurbage:
The festival will focus on high-end and limited-release craft beer. Rather than offering an alternative VIP admission that would exclude many consumers from sampling, the organizers are working to curate a selection of hundreds of these exclusive beers making the entire experience VIP. In addition to providing a never-before-seen selection of beer, the festival will offer the opportunity for many consumers to talk to brewers, reps, and other beer enthusiasts. There will be local food vendors, festival-centric merchandise, charitable raffles and giveaways.
Tickets for the festival are $65, which includes a tasting glass, unlimited tastings, and four tokens for limited quantity beers. There's also a $20 ticket for designated drivers which includes a $10 food voucher and one free Stacks Espresso coffee.
It looks like a detailed schedule for the events during the week has not yet been posted.
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