Mastroianni Bros bread returning to stores

Mastroianni Bakery logoThe new owner of Mastroianni Bros Bakery announced Thursday that bread from the almost-century-old Rotterdam-based brand will start showing up on store shelves again this week.

A Utica-based company called Pumilia Pizza Shells bought the Mastroianni intellectual property last year at auction after the Schenectady company filed for bankruptcy. Pumilia makes and distributes pizza dough. [Daily Gazette 2016 November]

The Mastroianni products will be produced at a bakery in Utica, the new owners say.

The first of the new/old Mastroianni breads will begin appearing in some Price Choppers/Markets 32 starting this week, with discussions in progress for other outlets. The new owners say they'll first be making the Mastroianni sliced Italian bread and soft rolls, with more products planned for the future.

Mastroianni Bros Bakery had been trying to evolve its business in recent years in an attempt to head off bankruptcy, as detailed by Ned Campbell in the Daily Gazette back in 2015. Among the changes: The company -- known for its huge loaves of bread -- started selling smaller loaves to appeal to households with fewer people.

Comments

So happy about this! We really miss their rolls. I sure hope they taste the same, especially since they're not being made in the same plant.

Great news! I was seriously just talking about how much I miss their sub/sandwich rolls - they made the best steak sandwiches! Hope they start making those again!

Grilled sandwiches haven't been the same since they closed.

Great news.

Mastroianni was the only locally-made bread the Delaware Ave Market 32 carried... they never replaced it with another brand. Hope to see it back there soon.

And, of course, I hope to be making sandwiches/burgers/whathaveyou with those delicious soft rolls again.

This is great and all, but I hope people on here will be realistic with their expectations, and recognize that this will not be the Mastroianni's they remember. It's a totally different company, and while they may have purchased the name, and recipes, it won't be locally made anymore. Still good to have them around for namesake, but do not expect the same exact product as before.

Nick - sure it will be different.. But hopefully different doesn't mean worse. At the very least, it is worth checking out - and thanks AoA for the info.
And Utica is still local enough for me.

This solves a mystery that had been perplexing me as a fairly recent arrival to the area. I bought a loaf of Mastroianni garlic Italian on sale at Malta Price Chopper sometime last fall. It was wonderful: chewy and garlicky. They never had it again and couldn't tell me why. Now I know. Hopefully the Utica bakery follows the same formulas.

Ok, and here are my findings:
Looks like "flagship" Price CHopper store at exit 6 Latham didn't have the bread on Friday, but it is definitely there on Sunday. (I thought that was the most probable location to check)
Only 2 varieties out of maybe ten they had in previous life.
Quality/taste seem very close to old Mastroyani. Maybe there are some differences, but I am not an expert. Definitely on the same page as far as I can tell.

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