AOA Startup Grant 2018

The Makeup Curio

Startups2016 Makeup Curio main

Project: The Makeup Curio, a retail and service business that blends the beautiful and the unusual in the art of makeup.

Who: Jenn Dugan

Startups2016 Makeup Curio logo

Short bio
Jenn Dugan has an extensive background in theatrical costumes, hair, and makeup. Having received a bachelors degree in fashion design from Marist College in 2004, Jenn went on to freelance around the country in the world of entertainment. Because many smaller theaters had low budgets, as a costume designer, Jenn also frequently designed the hair and makeup. A self-taught makeup artist, Jenn learned through books, interacting with other professionals, and trial and error. She has since transformed clients for their wedding day, fashion photos, film shoots, Halloween, and theatrical performances.

In addition to her knowledge of makeup and artistic ability, Jenn is a natural leader and motivator, having managed costume shops for five summers of stock theater and a retail store for three years.

Startups2016 Makeup Curio applying makeup

A description of the proposed project
The Makeup Curio is a retail and service business that blends the beautiful and the unusual in the art of makeup. We aim to create an experience that allows our customers to bring their creativity out in all facets of makeup including beauty, body painting, theater, and special effects through sales, service, and education. Sales, from our Cabinet of Curiosities, are facilitated through appointments and open houses at our current studio (residential), at our customers' homes, and through vendor fairs such as women's expos, comic cons, and theater conventions. Transformation services include special occasion and bridal applications, fashion and boudoir photo shoots, theatrical design for academic, community and regional theaters, and design and application for commercial and film shoots.

Education, in the form of Curiosity Workshops, educate ages 12 and up in beauty, theatrical and special fx applications. With workshop sizes capped at 15, classes provide hands on learning with the best products for the job. Class subjects include Brows & Lashes, Blood & Gore, Bald Caps, Contouring and Old Age. Beauty workshops include take-home products for continued daily use.

Startups2016 Makeup Curio rabbit

How would the grant money help?
While our current budget has allowed us to slowly secure inventory for resale, our marketing budget is undeniably low. Current marketing includes word of mouth through Jenn's personal network and social media outlets. The $2,500 grant would allow us to update the website properly with SEO and implement Google Adwords, as well as to include workshop and appointment bookings online.

Additionally, creating printed materials would allow take-home reminder advertising from vendor fairs, a more concise visual handout at networking events, and would be used for securing locations around the Capital District for curiosity workshops.

Maybe you'd like to share...

Next application: Marquise Productions

Previous application: Stone Hard Hopyard

What's All Over Albany?

All Over Albany is for interested and interesting people in New York's Capital Region. In other words, it's for you. It's kind of like having a smart, savvy friend who can help you find out what's up. Oh, and our friends call us AOA.


Contact us

Questions, tips, press releases, event announcements, or just to say hello: editors |at| alloveralbany |dot| com

Twitter: @AllOverAlbany | @AOA_feed

Facebook: AllOverAlbany

Instagram: AllOverAlbany

The best way to get in touch with us is via that email address above. We can't respond to every message. But if there's something you think should prompt a response, please don't hesitate to contact us again. We'll be happy you did.