Ecovative in Wired

ecovative wired grew this headlineThere's a profile of Green Island startup Ecovative in the February issue of Wired -- the article is now online via Wired UK (which explains the Britishisms in the linked story above).

You've read some of it before, but there are some interesting new (to us) bits that touch on how good ideas come about, and what it takes to foster them. Also: Eben Bayer and Gavin McIntyre may be the first Wired profile subjects who grew their own headline.

We've posted a bunch about Ecovative, in part because it's an interesting local story with a fun angle (Packaging! Made from mushroom roots! By two good-looking nerdy guys!). But the company also has big potential. The polystyrene packaging business is a $20 billion a year industry (according to the Wired article) -- and Ecovative is looking to disrupt it with a product it says costs the same and doesn't harm the environment. That's an enormous opportunity. And it's growing from the ground up here.

Sure, it's not a multi-billion dollar chip fab or sprawling nanotech campus. But maybe it could be, someday. Upstate New York benefited greatly over the last century thanks to companies that created new industries -- names such as Kodak, Xerox and GE (many of which are now faded). If this part of the country ever finds that sort of prosperity again, it most likely will involve people and companies that have disruptive, industry-creating or shifting ideas.

Is it likely that Ecovative ever becomes as big as Kodak (once was) or GE? The odds are extraordinarily long. But all those companies started somewhere. Why not a warehouse in Green Island?

thumbnail: Chris Crisman / Wired


" big as Kodak?" ... Sad to say that we shouldn't use that expression after their bankrupsy declaration.

@Timothy: Fair enough (and updated accordingly). But Kodak had a run of about 100 good years and once employed more than 60,000 people. And the wealth and expertise it generated have found their way into new companies.

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