Proof that the peanut butter egg is better than the peanut butter cup

peanut butter cup vs peanut butter egg

Friday morning on AOA's Facebook page we blithely asserted that the Reese's peanut butter egg is vastly superior to the peanut butter cup. And while there were some who agreed with us, we did later in the day realize the error of our ways.

We didn't have data to support our claim.

So, because it's Friday afternoon, here is definitive proof that the peanut butter egg is better than the peanut butter cup.

Size matters

pb_cup_measured.jpg

pb_egg_measured.jpg

We'll just say it: bigger is better. And the peanut butter egg is clearly bigger than the peanut butter cup.

peanut butter egg weight: 35 g

peanut butter cup weight: 21 g

You're there for the peanut butter

pb_egg_stripped.jpg

Sure, both the egg and cup have chocolate. But, let's face it, you're there for the peanut butter. If you weren't, you'd just have chocolate -- and, we'd hope, better chocolate. Because the chocolate in a Reese's cup isn't that good.

So we separated the peanut butter fillings from both an egg and a cup and weighed them.

peanut butter egg filling: 19 g

peanut butter cup filling: 10 g

The egg is bigger overall, so this is not surprising. But what also matters is the peanut butter to chocolate ratio. And again, in this regard, the egg is superior.

peanut butter egg filling as percentage of total weight: 54 percent

peanut butter cup filling as percent of total weight: 48 percent

On the AOA FB page, Erin argued that the peanut butter/chocolate ratio is wrong in an egg. But we maintain that any peanut butter cup or egg that is less than half peanut butter is an inferior offering.

It's special

The peanut butter egg is a seasonal item, and therefore only available part of the year. So even if somehow the egg and the cup were both of the same quality (which they are obviously not), because the egg is more scarce than the cup, it will be more desirable to us. Sure, this part of it is all in our heads, but so much of life is.

That said, we must acknowledge that Reese's is endeavoring to change all this by introducing items like "peanut butter pumpkins." Such items are obviously an affront and should be avoided.

pb_cup_vs_pb_egg_leftovers.jpg

QED

As we have shown here today -- through both physical fact and psychology -- the peanut butter egg is clearly superior to the peanut butter cup. And if you already thought this -- as any reasonable person would -- we bid you to enjoy one this weekend with the smug satisfaction in knowing that you were right all along.

Happy spring.

Comments

Whew, I thought I was alone in thinking this.

I would like to submit that the Big Cup* is superior to both the original and the egg in terms of the chocolate/peanut butter ratio. I agree with Erin that the egg is too peanut butter heavy while and think that the original is just kinda of...lacking. (Although that said, I became highly proficient in punching perfectly round holes in the center of them as a kid thanks to those old "How do you eat your Reeses?" commercials, and you can't do that as easily with the other varieties.)

* http://www.hersheys.com/reeses/products/reeses-peanut-butter-cups/big-cup.aspx

I was just contemplating this last night as I finished off my last peanut butter egg. It's all about the peanut butter, which even seems a little different (better) texturally in this form than a typical peanut butter cup.

Also, no data to support this, but I also will argue that the Twix eggs are better than regular Twix bars. Something about the caramel and cookie ratio--but that's another story.

I'm sorry, but no claim to superiority of a confectionary has merit unless backed by a thorough analysis of ROCI -- return on candy investment.

ROCI is a performance measure used to evaluate the efficiency of a candy purchase or to compare the efficiency of a number of different candy purchases. To calculate ROCI, the benefit (return) of an investment is divided by the cost of the candy; the result is expressed as a percentage or a ratio.

In the confectionary sector, one should accept no less than a 15 percent return.

Respectfully disagree, though I do appreciate the egg being bigger.

What you said about the chocolate (youre not there for the chocolate, if you were you would have better chocolate) also applies to the peanut butter.

To me a peanut butter cup is all about the ratio of peanut butter to chocolate, which is different in the peanut butter-heavy eggs.

it's intense, right-in-the-trenches research like this that make me love AOA. How this has never been debated before is beyond me.

(ps I'd love to see a smackdown between a Krause's PB egg and a Reese's PB Egg

Another masterpiece in AOA !
Now that i am home, and without transportation you have awakened another craving for me tonight.
Guess i'll just have to mix some chocolate chips in the peanut butter.
First bially's now this.

Erin, I got your back. The egg ratios are out of control. Not only that, but the egg chocolate texture is missing that chunky outer ridge that adds to the cups' delicious superiority.

All this aside, when are you hiring?

You're forgetting a major player in this game: http://www.dylanscandybar.com/resources/dylans/images/products/processed/155-HER47213.a.zoom.jpg

Anyone with respectable taste buds can tell you the egg is far superior to the cup. What I'd like to see tackled is the one going debate over the Reese's Egg vs the Reese's Tree. I would imagine it would be a much closer race to the finish but the Egg would come out on top.

as a child i loved these things. as an adult i think they taste like chemicals. both are inferior to dipping real chocolate in real peanut butter.

sorry for the buzz kill. but excellent laboratory analysis.

There is one critical measurement you have omitted: height.

It matters, because while there may be many ways to eat a Reese's peanut butter cup, the absolute best way is to first nibble away the nasty ridged chocolate around the rim. That leaves you with the heart of the pb cup.

As you said, the point is the peanut butter. But at the heart of the pb cup is just a narrow slice of chalky peanut-butter-like-substance sandwiched between wafer thin layers of something that's masquerading as chocolate.

Those who have argued the supremacy of the proportions of the pb cup are right on.

The unholy peanut butter egg gives you a bigger mouth full of Reese's peanut butter than anyone should ever have to bear.

Sometimes, less is more.

Funny..I had been recently thinking about how the egg is far superior to the cup..and had decided it was all about the PB to chocolate ratio...I don't know what it is about those Reese's eggs but they are awesome..I

The egg is great, it's special and seasonal, and exciting to find on the shelves this time of year. It's an elliptical delicacy, but let's remember, it's a show horse.

There's a reason that the day-in-day-out real work horse behind the reese's peanutbutter/chocolate brand is the cup.

Scientifically, the ratio in the cup is more right, and the ridges are really fun to eat.

The cup really deserves the edge here.

Thanks for doing this important work and proving what I had always known to be true but could never articulate why.

I vote for the cup.

I DEFINITELY think the PB egg is MUCH better than the PB cup. The texture is different. I look forward to having the PB eggs all year long. They are better than the PB Santas that are out at Christmas time or the PB Pumpkins at Halloween. The Easter eggs are THE BEST!

AOA, this is why I love you.

Keep up the good work. Really.

The peanut butter egg is far superior. The thickness of the egg is what makes it. I've taken a liking to putting these little gems in the freezer and then nibbling on them rather than devouring them in two chomps. Delicious!

Also- I think I speak for the egg lovers when I say that this has nothing to do with the quality of the peanut butter. We are certainly not under the illusion that this is top of the line. Have you ever had anything that texture or taste in a jar? I'd guess not. I enjoy a high-quality peanut butter, but when it comes to seasonal confections like these, give me the cheap stuff! The real or homemade chocolate with the real peanut butter tastes like just that-- chocolate *space* peanut butter. When you bite into one of these guys, the two blend seamlessly like one gritty little taste of heaven.

I know I am late to the party but I feel the peanut butter in candy, in general, tastes better than peanut butter from say a jar. It almost seems like the peanut butter has something extra in it to make it fluffy instead of thick.

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