Marina Abramović Institute Kickstarter

Marina Abramovic Institute 8-bit video game grabThe Marina Abramović Institute in Hudson -- a facility for "long-duration performance art" created by the famous performance artist -- has a Kickstarter running for the project. And it's a big goal: $600,000, by August 25.

The institute is said to be a $20 million project. So why turn to Kickstarter for some of that? From the project page:

An institute for the benefit of all is best funded not only by a few large donations but also by smaller contributions from the people it hopes to serve. By inviting the broader public to contribute to our early development, Kickstarter helps to affirm and build the engaged community necessary for sustaining MAI into the future. We have designed rewards that encourage backers to engage with time-based and immaterial works. With your contribution, you become a founder of the institute not only financially, but also conceptually, by partaking in the very experiences we hope to create.

It goes on to say that Abramović has already put up $1.5 million toward the project.

Funder awards range from a download of an 8-bit "Digital MAI" game ($5), to a personal session with Abramović via webcam to learn the "Abramovic Method" eye gazing exercise ($1000), to the $10,000 level ("Marina will do nothing. You will do nothing. You will not be publicly acknowledged").

A bunch of details about plans for MAI were posted online this past spring -- they're ambitious (contributions from Rem Koolhaas) and depending on your point of view, kind of bonkers (sleeping cocoons and a blood bank). But the really new and different stuff usually does.

image: MAI / Pippin Barr

Comments

We already have a multi million dollar venue in the capital region that presents performance art that no one understands, it's called EMPAC.

eye gazing exercise? come on.

@ J--at least some of the programming at EMPAC is comprehensible and has some "pedestrian" appeal....and doesn't' involve collecting 250 blood drops from the most influential scientist and artist

How much do I have to contribute to reserve a sleeping cocoon at the Marina Institute/Hostel after a late show at Helsinki Hudson?

madness- and the project already has over $54.000 pledged.

I will give her some credit - the Kickstarter page does offer some nice digital items such as games for the 5 buck bottom tier pledges. Most projects just say "Thanks" at that level.

NSFW
Naked Lady Gaga meditates in the nude in Hudson...instructed by Marina Abramovic

http://vimeo.com/71919803

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