Marina Abramović Institute, kickstarted

Abramović giving a virtual tour of the project in Hudson.

The Marina Abramović Institute in Hudson reached its Kickstarter goal today -- $600,000 raised for the "long-duration performance art" facility. The Kickstarter campaign runs until Sunday afternoon.

The money raised is going toward phase one of the project. MAI says Abramović has put up $1.5 million to this point. So the Kickstarter money will push the total over $2 million. The whole project is projected to cost $20 million.

Looking through the various funding levels, the distribution caught our eye. As you might expect, there were more than 1,000 funders at the $1 level (reward: a hug from Abramović). But there were also 21 people who pledged $10,000 or more.

Abramović is probably the most famous performance artist in the world, thanks in large part to her MoMA exhibit The Artist Is Present. So that fame, plus the out-there ambition of the institute, definitely helped the fundraising campaign. And a naked Lady Gaga probably didn't hurt, either.

Comments

Ugh, I wanted this to crash and burn so badly. But it was apparent that it would not be left to fail when the twenty-six donors contributing at least $10k started coming in the final few days of funding. Marina's rich and famous friends can now all learn how to drink water. Hooray! Now can we all agree to not mention this project anymore until the groundbreaking?

I'm not sure why I failed to make this suggestion earlier, but rather than the doomed-to-fail Albany convention center, MAI should have been wooed to Albany. It will have about the same long-term appeal and draw, and at least the bats**t at MAI is privately funded.

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