The money raised is going toward phase one of the project. MAI says Abramović has put up $1.5 million to this point. So the Kickstarter money will push the total over $2 million. The whole project is projected to cost $20 million.
Looking through the various funding levels, the distribution caught our eye. As you might expect, there were more than 1,000 funders at the $1 level (reward: a hug from Abramović). But there were also 21 people who pledged $10,000 or more.
Abramović is probably the most famous performance artist in the world, thanks in large part to her MoMA exhibit The Artist Is Present. So that fame, plus the out-there ambition of the institute, definitely helped the fundraising campaign. And a naked Lady Gaga probably didn't hurt, either.
We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.