"[A]n extraordinarily bold vision and a fundamentally broken business model"

posted Sep 25, 2015 at 2:08 PM

How did Quirky, the much-hyped consumer products company with a large office in Schenctday, end up filing for bankruptcy this week? Over at Medium, venture capitalist Ben Einstein writes that Quirky "nailed nearly everything" but it ultimately failed because it spread itself too thin, and didn't continually refine the products its crowdsourced invention process created. (The Schenectady office was handling customer service for Quirky's smart home plant Wink, which has been spun into its own company and apparently has a buyer for it waiting. So maybe the break up will allow the Wink arm to focus and flourish.) [Thanks, -S]

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