Next up for Death Wish Coffee: NASCAR

Death Wish Coffee NASCAR

Check it out: Death Wish Coffee is following up its Super Bowl ad with sponsorship of a NASCAR race car.

Death Wish will be the primary sponsor on the #95 car driven by Ty Dillon in the NASCAR Sprint Cup Series race at the Dover International Speedway on October 2. (The track is nicknamed "The Monster Mile," thus "slay the monster" mention in Richard Childress Racing announcement image at the first link in this paragraph.)

Death Wish Coffee -- the hyper-caffeinated coffee brand ("the world's strongest coffee") that grew out of Saratoga Coffee Traders -- is based in Round Lake. As you probably saw, it won a Super Bowl TV spot this year via a Quickbooks contest.

(Thanks, Andrew!)

image: Richard Childress Racing

Say Something!

We'd really like you to take part in the conversation here at All Over Albany. But we do have a few rules here. Don't worry, they're easy. The first: be kind. The second: treat everyone else with the same respect you'd like to see in return. Cool? Great, post away. Comments are moderated so it might take a little while for your comment to show up. Thanks for being patient.

The Scoop

Ever wish you had a smart, savvy friend with the inside line on what's happening around the Capital Region? You know, the kind of stuff that makes your life just a little bit better? Yeah, we do, too. That's why we created All Over Albany. Find out more.

Recently on All Over Albany

Traditional trades

This area has a lot of historic buildings. There's a lot of demand for restoring these historic buildings. There just aren't a lot of people... (more)

Hudson Valley Hops 2017

The Hudson Valley Hops event is back at the Albany Institute April 8. Tickets are $35 ahead and available online. The annual event celebrates the... (more)

Matchbox Twenty + Counting Crows at SPAC

This is becoming a regular thing: Matchbox Twenty and Counting Crows are set to return to SPAC August 25. Tickets go on sale this Friday,... (more)

Morning Blend

Jobs, jobs, jobs? Job growth upstate has lagged the national average during Andrew Cuomo's administration. And a review by by a coalition of investigative reporting... (more)

The week ahead

Here are a few things to keep in mind, look forward to, or keep busy with this week, from the weather (thawing), to film, to... (more)

Recent Comments

I was very negative about the road diet when it was announced but I really love it and am excited to see it continue all the way to Lark. I eat my words!

The Capital Region is growing very slowly -- which is better than many other parts of the state

...has 4 comments, most recently from Mike

John Mulaney at The Egg

...has 1 comment, most recently from andrew

Updates: 3Fish Coffee, 288 Lark Street

...has 4 comments, most recently from Blergh

Good places for a large company picnic?

...has 8 comments, most recently from chris

Good place for buying spring/Easter plants?

...has 5 comments, most recently from Tommy Woz