Check it out: Death Wish Coffee is following up its Super Bowl ad with sponsorship of a NASCAR race car.
Death Wish will be the primary sponsor on the #95 car driven by Ty Dillon in the NASCAR Sprint Cup Series race at the Dover International Speedway on October 2. (The track is nicknamed "The Monster Mile," thus "slay the monster" mention in Richard Childress Racing announcement image at the first link in this paragraph.)
Death Wish Coffee -- the hyper-caffeinated coffee brand ("the world's strongest coffee") that grew out of Saratoga Coffee Traders -- is based in Round Lake. As you probably saw, it won a Super Bowl TV spot this year via a Quickbooks contest.
image: Richard Childress Racing
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