All Over Albany

Big Kidz Jeanz

Project: Big Kidz Jeanz, custom-made jeans and athletic pants for husky and extra tall kids.

Who: Steve Frazee

Short bio
My name is Steve Frazee - I currently own and operate a small print and promo products company locally in Albany ( SAF Print and Promotional Products - est. 1999). I am not here to pitch this business, but a business I started last year around this time called BIG KIDZ JEANZ. It just went live back in December when I received product in. Spent most of last year building the web site and procuring the product. The Athletic Pants came in but I refused them due to a quality issue.

A description of the proposed project
What led me to start Big Kidz Jeans is copied below from my web site ABOUT US page. This gives a great description of why I started this company. Feel free to read some of my blogs and how I have sunk a good part of my retirement and savings in to this start up. Here is my web site About US:

Hi! My name is Steve and I'm a dad with BOTH a husky boy and an extra tall boy. I can tell you there's not a single pair of jeans or athletic pants out there - in any store or online - that fit my sons right off the rack. Trying to find a pair of pants that fit my husky boy's waist and length was impossible. The same holds true for my younger son who is tall and thin and walking around with pants that are too short.Big Kidz Jeanz owner steve

So for the last few years I've been buying my eldest husky son over-sized pants, which are always way too long. I take them to the tailor to be shortened, wait a couple weeks, and go back to the tailor to pick them up. In the end, I've probably spent $50 bucks or more on my son's jeans or athletic pants that he's just going to outgrow. That's an expensive pair of pants - in time and money.

Clothes for Big Kids

As far as my younger son goes, there was not a single solution that I knew for the extra tall kids out there walking around in "high waters" or pants that were too short. The "skinny" jeans might fit the bill in some cases, but not every time.

So I found myself asking, "why hasn't anyone solved these fashion problems yet?" As they say, necessity is the mother of invention, so here is my Dad-made invention: Custom made jeans and athletic pants for husky and extra tall kids. Nice pants, cool pants, comfortable pants, and pants you can afford.

How would the grant money help?
I found that in the great big wide world of internet it takes a ton of SEO and SEM along with a professionally targeted Ad Words campaign which needs to be managed closely by an expert. It would be great to have $1500 to increase my monthly budget on Google Ad Words as well as my SEO budget. Right now I can only afford $150/month for Ad Words which is only $5 a day and does not drive enough traffic to my site. On SEO/SEM I spend $475/mos. and this does not seem to be working either I also just had another round of web enhancements done and that bill is coming soon for about $800. Have had about 20 orders so far and tremendous feedback from customers on my idea/product but need to get the word out about Big Kidz Jeanz!