Omni Development announced today that it's hired a consultancy to "study the potentials and challenges for an economically rejuvenating project to be located in downtown Albany." In other words: Omni wants to see how feasible it would be to build the proposed aquarium/science museum/IMAX theater/thing at the site of the land gathered for the Albany convention center project.
From the press release:
Omni decided to take the lead with this investment in the future of the Capital Region after receiving weeks of enthusiastic public support to their proposal for a destination-caliber project to transform downtown Albany economically and culturally. In June, Omni provided numerous examples of how such a venue -- featuring an aquarium as the hub of an educational, scientific and entertainment attraction -- would be a regional stand-out and generate extensive visitation and revenue for the area. The study now initiated by Omni will be specific to Albany, with expert analyses and projections of current and future demographics, revenue potentials, competition, trends and "right-sizing" of facilities.
Earlier this summer Omni pitched the idea of a large development at the convention center site that could include an aquarium, museums, entertainment venues, and parks. And, of course, the Albany Aquarium group has also been rallying attention and support along its own track.
So, this could be a good thing for the conversation. It's one thing to toss an idea like this out there for discussion, it's another to put a team of people to work on figuring what might it actually end up involving. (And yet another to find the money to pay for the project if it moves ahead.)
The consultancy that Omni's hired -- ConsultEcon in Cambridge, Massachusetts -- worked with a bunch of aquarium and museum clients around the world, and helps clients with "determining concept definition and refinement, establishing market proof of plans and concepts, determining financial viability, supporting project funding or creating sustainable operating strategies," according to its website.
Omni says it expects something back by the end of September, and that it will share the results with the public.
Update: Here's some good follow up by the Biz Review's Mike DeMasi about whether the consultancy would actually return a study reporting an aquarium is a bad idea, and skepticism from Albany mayoral candidate Kathy Sheehan.
Earlier on AOA:
+ Soapbox: Thinking differently about what a destination museum in Albany could be
+ Push continues for Albany aquarium
image: Omni Development / MLG Architects
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