Word started circulating this week that an Ideal Food Basket supermarket is set to open on Broadway in Menands sometime in the next month. It'll be the first location for the Long Island-based chain, which already has stores downstate, as well as in Connecticut and Massachusetts. [Biz Review]
We'd never heard of Ideal Food Basket, and after some poking around -- and admittedly without stepping into one -- we get the impression it's a pretty average "neighborhood" style supermarket, maybe with slant toward being a discount market. The thing that did stand out, though: Where it's decided to set up here.
The Ideal Food Basket is going in to the former Save-A-Lot space at 100 Broadway in Menands. That spot is notable because it's located near areas in North Albany and Arbor Hill that are designated as "food deserts" by the federal government. What's that mean? Well, in the simplest sense, it means there isn't a supermarket within a 1-mile (or half-mile) radius of those neighborhoods (the whole definition is a bit more involved). A map we created last year about Capital Region supermarket geographic distribution might make it clearer.
The chain's parent organization has apparently decided to focus in part on opening stores in such areas. Said the company's CEO to the Times Union: "We get into areas where most organizations don't go into ... We go into underserved areas. We hire only from the neighborhood." Just this past month it opened a store in Nassau County on Long Island that was hailed as bringing a supermarket to an area with a "critical food-access issue." [TU] [Newsday]
For all the booming that's happened on the local supermarket scene in the last few years, the development has almost entirely focused on high-end products (Fresh Market, Whole Foods) and/or areas that already had other supermarket choices (ShopRite). It's interesting to see a company looking at areas not currently served as a business opportunity.
Ideal Food Basket
Menands, NY 12204
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