Good design leads to electoral success?

campaign sign design primary winners

Winning design?

Observation: the results of our campaign yard sign design primary matched up surprisingly well with what actually happened in last week's primaries.

Here's the breakdown...

Albany County DA
Design primary winner: David Soares
Actual primary winner: David Soares

State Senate 43rd
Design primary winner: There was no winner
Actual primary winner: There is no winner! (Not yet -- it's headed for a recount.)

State Senate 44th
Design primary winner: Neil Breslin, "with a huge lead"
Actual primary winner: Neil Breslin, 69-28 over Shawn Morse

Assembly 108th
Design primary winner: too close to call, a slight edge for McDonald
Actual primary winner: John McDonald, 54-44

Assembly 109th
Design primary winner: Patricia Fahy, surprising showing for resurrected Jim Coyne sign
Actual primary winner: Patricia Fahy, surprising showing for resurrected Jim Coyne candidate (8.5 percent of vote, didn't finish last, for a candidate who's served time in prison on charges related to questionable behavior while last holding office)

Assembly 110th
Design primary winner: Phil Steck
Actual primary winner: Phil Steck

So, all you need to do is get a good campaign sign and you're headed for success? Uh, probably not. This was probably as much luck as anything.

But... think about it this way, candidates: An attractive, well-designed campaign sign probably isn't going to hurt you. And it will be much nicer for the rest of us to look at. That's gotta count for something. Maybe even a vote or two.

Patricia's Fahy campaign advertises on AOA.

Earlier on AOA:
+ Political yard sign design primary, part I
+ Political yard sign design primary, part II
+ State and local primary election results 2012


I've loved this whole series of posts.

Also, because I don't need much of an excuse...earlier on the interwebs:

@the_exile: Re: the xkcd comic -- totally fair! I thought the way it lined up was more funny than anything.

Anyway, here's a Slate review of research regarding yard signs and voting behavior.

Or, one could surmise, campaign money leads to good design.

Oh, my, the country could be in a lot of trouble. The Romney-Ryan sign looks awfully elegant whenever I see it.

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